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Independent SEO Consultant & SEO Consultancy Services That Drive Real Business Growth

I focus on what happens after the click — turning search visibility into enquiries, leads, and revenue. I work directly with SMEs and growing businesses globally from Cornwall in the UK, as an independent consultant: no account managers, no handoffs, just hands-on SEO strategy from someone who’s been doing this for over 25 years.

Meet Tom, Your Independent SEO Consultant

I’ve spent over 20 years in SEO working across e-commerce, B2B, travel, and professional services — and I’ve driven organic growth for more than 100 businesses. Every strategy I build is rooted in what actually works: solid technical foundations, content that earns rankings, and authority-building that lasts past the next algorithm update.

I’m certified in Google Analytics and Google Ads, and trained in advanced SEO methodologies. Everything I do is built on two decades of real-world wins, algorithm updates survived, and million-pound revenue impacts delivered.

Fractional CMO - Tom Edwards

SEO consultancy is an extension of your digital marketing team, working hand in hand to tailor an SEO roadmap and develop processes that align seamlessly.

SEO Built for Your Industry

Every industry searches differently, and Google treats every industry differently, too. From YMYL scrutiny in healthcare to seasonal demand in travel to referral-first buying cycles in managed services, generic SEO advice only gets you so far. That’s why I’ve built dedicated strategies for the sectors I know best.

Travel SEO

SEO for OTAs, tour operators & luxury travel brands

Pharmaceutical SEO

SEO for pharma, life science, biotech & pharmacy brands

Healthcare SEO

SEO for medtech, clinics & healthcare brands

MSP SEO

SEO for managed service providers, IT support & technology consultancies

eCommerce SEO

SEO for retailers, marketplaces & DTC brands

Fitness SEO

SEO for fitness, supplements, sportswear & wellness

Don’t see your industry? Get in touch, every strategy starts with understanding your market, whatever sector you’re in.

Benefits of
Strategic SEO Consulting

Effective SEO is more than keywords and rankings. It’s about building visibility that drives real business growth. Through tailored strategy, technical expertise, and continuous optimisation, I help you attract the right audience, strengthen your online presence, and create a solid foundation for long-term success.

I work as an extension of your digital marketing team — tailoring an SEO roadmap and developing processes that align seamlessly with how you already operate.

SEO Consultancy Services
& Strategic Audits

Forget one-size-fits-all packages. I deliver SEO strategies shaped around your goals. From in-depth audits and technical reviews to content strategy and authority building, every recommendation is focused on improving performance, unlocking opportunities, and driving sustainable growth through search.

Choosing to work with me means gaining a hands-on SEO consultant who’s personally accountable for the results, not a rotating account team. With direct expertise and a personalised approach, I’ll guide you through your SEO journey and help you achieve lasting results.

Our Clients Always Come First

Getting to know our clients and seeing them grow is why we love what we do. We don’t go silent once you are on board. I’m not just a typical SEO consultant. I’m your hands-on, tactical consultant and organic strategist, offering execution excellence.

“Tom has been a fantastic SEO partner. His advice is clear, actionable, and always aligned with our goals. We’ve seen measurable improvements in rankings and traffic since bringing him on retainer. ”

★★★★★

922% Increase in keywords ranking in top 100
67% increase in keyword rankings in the UK and 89% increase worldwide in Q1 + 2
78% Increase in top (#1) keyword rankings in the UK (in 3m)
722% Increase in organic search impressions through 3 months
96% Decrease in total website errors
65% Increase in conversion rate whilst cutting marketing costs by 31%

SEO Consulting Services: Strategy, Audits & Hands-On Support

Strategic SEO 1:1 Consulting Call

Get my expert eyes on your current SEO with a personalised 1:1 strategy session. Share your challenges, gain clarity, and walk away with clear action steps and the insight to focus your efforts and move your organic search performance forward.

In-Depth SEO Auditing

I don’t offer free audits.

I believe in providing a high level of detail, data, and value for every client. Backed by two decades of SEO experience, I deliver actionable SEO audits that directly impact your search visibility and future growth.

SEO Consulting

I build a strong, technically sound foundation with an SEO strategy tailored to your business. From technical fixes to content and link building, I focus on long-term growth, not quick wins.

Send me a brief or get in touch to discuss.

How My SEO Consulting
Services Deliver Impact

SEO consultancy is rooted in a blend of technical expertise, creative strategy, and data-driven insights. From discovery to ongoing optimisation, we tailor every step to your business needs, ensuring measurable growth and sustainable success.

Technical SEO

On-Page SEO

User Experience (UX)

Off-Page SEO

Content Strategy

Analytics & Reporting

SEO Strategy Built on Data, Ethics & Results

Technical SEO is fundamental to my consultancy. I make sure your site is technically flawless, enhancing crawlability and indexability — the foundation everything else is built on.

I put a strong emphasis on high-quality, keyword-rich content strategy that genuinely resonates with your target audience — content that attracts and retains attention, and builds brand authority over time.

From streamlining site structure and navigation to optimising meta descriptions and page titles, I make sure every element of your website performs at its best for both users and search rankings.

My off-page approach centres on digital PR for link building that delivers authority, relevance, and trust — combined with technical SEO, this is what drives lasting results for my clients.

I’ve worked with Tom and Bit Quirky across several projects and he’s one of the sharpest marketing minds I’ve come across. Knows SEO inside out, understands how to drive real results, and doesn’t waste time with jargon or fluff. He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.

Chief Digital OfficerDry Drinker Ltd

Client SEO Case Studies

“BQC delivering SEO consultancy was a game-changer for our business. Their strategic approach has elevated our visibility, and we’re not just reaching more customers, we’re engaging them effectively and seeing real results in our growth and profitability.”

Managed ICT Services Provider

The Challenge: Following a full website redesign, this managed ICT services provider saw organic traffic and search visibility drop sharply. Rankings for core service and product terms that had taken years to build were lost almost overnight — the kind of setback that happens when a redesign changes URL structures, page templates, or internal linking without an SEO migration plan sitting alongside it. They came to me needing to recover lost ground fast, without another redesign cycle.

My Approach: I ran a full SEO migration to diagnose exactly what the redesign had broken — mapping lost URLs, auditing crawl errors, and rebuilding the technical foundations the old site had relied on. From there, I restructured their SEO strategy from the ground up: optimising product pages for both search intent and conversion, rebuilding a logical internal linking structure to help both users and Google navigate the site, and running a targeted authoritative backlink campaign to rebuild the domain trust the redesign had disrupted.

43

Percent increase in online orders after 6 months

897

Major website errors resolved

231

Increase in organic clicks for transactional keywords

B2B SaaS Services Provider

SEO Consultancy Tailored to Your Brand, Business and Goals

SEO Built for Business
Growth

My SEO consultancy is engineered for one purpose: driving your brand’s growth. As an independent technical SEO consultant working with UK businesses and clients globally from my base in Cornwall, every strategy is built on solid foundations — from site architecture and crawlability through to content and authority.

I focus on delivering measurable results, whether that means increasing sales, generating more qualified leads, or expanding into new markets.

Strategic SEO That
Targets What Matters

My SEO consultancy service refines every critical aspect of your website’s performance. From accelerating page speed and strengthening your backlink profile, to optimising user experience and crafting valuable long-form content — I make sure your site ranks where it matters most.

By strategically targeting high-converting, long-tail keywords, I help you capture more relevant traffic and outperform your competition.

A True SEO Partner in Your
Growth Journey

Choosing to work with me means choosing an independent SEO consultant who’s personally invested in your success — not just another agency handoff.

I offer personalised SEO consultancy that adapts to your goals, challenges, and market. With a hands-on, data-driven approach, I’m with you at every stage: building visibility, growing authority, and turning SEO into a real driver of long-term business growth.

What is SEO consultancy, and why do I need it?

When should I hire an SEO consultant?

How can SEO consultancy services benefit my business?

How long does it take to see results from SEO efforts?

SEO is a long-term strategy — results typically become noticeable within 3 to 9 months. Factors like your industry’s competitiveness, the quality of your website, and any previous agency work all affect how quickly improvements happen. The process involves ongoing optimisation: content updates, technical fixes, and building authority through backlinks.

What’s the difference between an SEO consultant and an agency?

Do you offer one-time SEO consultations or ongoing support?

How much does SEO consultancy cost?

Ready to chat SEO?

If you need a trusted SEO consultant, or just want clarity on how your website is actually performing, book a discovery call below and I’ll be in touch to discuss how we can work together.