Fractional CMO Services for Ambitious, Growing Brands

Get senior-level marketing leadership without the full-time salary. As your Fractional CMO, I’ll help you build a strategy that aligns with your goals, drives performance, and gives your team direction.

Book a discovery call

How it works

Working with me is simple and designed to move fast. If we are a good fit, we’ll hit the ground running and start building the clarity, strategy, and momentum your business needs to grow.

Start the Conversation

Book a discovery call with me and share a little about your business so I can understand where you are and where you’re trying to go.

Shape the Strategy

We’ll jump on a focused 45-minute Zoom call to explore your goals, dig into your challenges, and see if we’re the right fit to work together.

Ignite the Growth

If it feels right on both sides, we’ll hit the ground running and start building the clarity, strategy, and momentum your business needs to grow.

”He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.
Tim LawtonChief Digital Officer

What Is A Fractional CMO / FCMO?

A fractional CMO is a part-time Chief Marketing Officer — a senior marketing leader who works with your business on a flexible, strategic basis. You’re not hiring an agency, and you’re not locking in a full-time salary. You’re bringing on someone who can bring clarity to chaos, define direction, and get real results.

I help founders, directors and marketing teams who are stuck in “doing” mode — executing without a clear growth plan. Together, we build that plan, review it regularly, and make sure marketing aligns with business goals, not just vanity metrics.

Weekly Calls w/ Tom

Get direct access to senior marketing leadership every week. Our calls keep strategy sharp, priorities clear, and momentum high — ensuring marketing stays aligned with your business goals.

Clear Strategy

No more scattergun tactics. I’ll build a focused marketing strategy rooted in data and designed to deliver measurable results, giving your team the clarity and confidence they need to execute.

Growth Marketing

From positioning and messaging to SEO, content, and campaigns — I turn marketing into a predictable growth engine that fuels revenue and scales with your business.

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Slimane Bouabbane
“Tom is highly knowledgeable in digital marketing, with great communication skills that make collaboration seamless. Professional, responsive, results-driven, and a pleasure to work with.”

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George Balaam
“Tom has been a fantastic SEO partner. His advice is clear, actionable, and always aligned with our goals. We've seen measurable improvements in rankings and traffic since bringing him on retainer. I would recommend him to anyone who is serious about their enhancing their online presence.”

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Tim Lawton
“I’ve worked with Tom and Bit Quirky across several projects and he’s one of the sharpest marketing minds I’ve come across. Knows SEO inside out, understands how to drive real results, and doesn’t waste time with jargon or fluff. He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.”

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Marc Hyman
“Tom is a fantastic person and someone who knows his work inside out.
I would have no hesitation in recommending his services.”

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Katie Mansell
“I had the pleasure of working with Bit Quirky early in my career, and it was a game-changer for me. Tom was not only brilliant in refining our digital marketing strategies but also took the time to educate me on the essential digital tech stack. This foundational knowledge has been crucial for my success in the field. The insights and hands-on training I received from Tom has truly elevated me in my marketing career. Highly recommend for anyone looking to up their digital marketing game!”

This Isn’t for Everyone, and That’s the Point.

This isn’t a beginner’s shortcut or a quick fix. It’s for ambitious businesses and founders who already know they’re good — but are ready to be great. If you’re serious about growth, want sharper strategy, stronger execution, and marketing that truly drives the business forward, then this is built for you.

But let’s be real — it’s not for everyone. If you’re looking for hacks, hand-holding, or vanity metrics, we probably won’t be a fit. If you want clarity, accountability, and a marketing engine that actually delivers results, we will.

You’re a good fit if:

You’re ready to align your marketing with the bigger business picture and drive meaningful growth.
You value clear strategy, honest conversations, and accountability over quick wins and buzzwords.
You want senior-level marketing leadership without the cost or complexity of hiring in-house.
You’re open to challenging the way things have always been done and building something better.

You’re probably not a good fit if:

You’re looking for shortcuts, hacks, or “set and forget” solutions.
You’re not prepared to invest time and energy into building a marketing function that lasts.
You want someone to just “manage” marketing rather than lead and shape it.
You’re chasing likes and impressions over pipeline and revenue.

Fractional CMO Frequently asked questions

What is a Fractional CMO and how can they help my business?

A Fractional CMO is a senior marketing leader who works with your business on a part-time or flexible basis. They bring board-level strategy, leadership, and execution without the cost of hiring full-time. A Fractional CMO aligns marketing with your business goals, builds a growth plan, leads your team or partners, and ensures every activity drives measurable results.

How is a fractional CMO different from a marketing consultant?

A consultant usually offers advice and walks away. A fractional CMO plugs into your business like a senior team member. I don’t just create the strategy — I stay involved to make sure it’s implemented, adapted, and driving real results.

What is the difference between CMO and head of marketing?

Bringing on a fractional CMO can be a strategic move if you’re considering expanding your business. For many businesses, especially those not yet large enough to justify a full-time CMO, hiring a fractional CMO for around 10 hours per week makes more financial sense. This allows you to allocate the remaining budget to hire junior marketers to handle day-to-day marketing tasks effectively. Additionally, if your business is in transition, such as actively seeking a new full-time CMO, engaging outsourced CMO services can help maintain marketing operations smoothly during the interim period.

If you’re finally ready to level-up…

…let’s have a chat and see if it’s a good fit.