Get senior-level marketing leadership without the full-time salary. As your Fractional CMO, I’ll help you build a strategy that aligns with your goals, drives performance, and gives your team direction.
Fractional CMO Services for Ambitious, Growing Brands
How it works
Working with me is simple and designed to move fast. If we are a good fit, we’ll hit the ground running and start building the clarity, strategy, and momentum your business needs to grow.
”He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.
Tim LawtonChief Digital Officer
What Is A Fractional CMO / FCMO?
A fractional CMO is a part-time Chief Marketing Officer — a senior marketing leader who works with your business on a flexible, strategic basis. You’re not hiring an agency, and you’re not locking in a full-time salary. You’re bringing on someone who can bring clarity to chaos, define direction, and get real results.
I help founders, directors and marketing teams who are stuck in “doing” mode — executing without a clear growth plan. Together, we build that plan, review it regularly, and make sure marketing aligns with business goals, not just vanity metrics.
Looking for an FCMO in the UK?
FCMO is the shorthand increasingly used by founders and business leaders searching for senior marketing leadership on flexible terms. Whether you’re searching for a Fractional CMO or an FCMO, the role is the same — but the term is catching on fast, particularly in the UK startup and scale-up space.
As an FCMO based in Cornwall and working with businesses across the UK, I bring senior strategic leadership to ambitious brands that aren’t ready — or don’t need — a full-time hire. If you’re looking for an FCMO in the UK with a track record in SEO consultancy, growth marketing, and commercial strategy, let’s talk.
What Does an FCMO Do Day-to-Day?
As a FCMO, or Fractional Chief Marketing Officer, I’m not a silent adviser who shows up once a quarter with a slide deck.
The day-to-day reality is closer to having a senior marketing leader embedded in your business, just without the full-time overhead.
As your FCMO, I join your weekly rhythm. Not as an outsider looking in, but as part of the team. That’s what makes fractional leadership different from consultancy.
In practice, that looks like:
- Setting and reviewing priorities
- Leading your marketing team or agency
- Shaping messaging and positioning
- Tracking performance
- Staying close to strategy
What Does a Typical FCMO Engagement Look Like?
Every business is different, but most engagements follow a similar shape. Here’s how the first 90 days typically unfold:
First 30 Days
Diagnose & Orient
We start by getting under the bonnet. I audit your current marketing activity, understand your commercial goals, map your competitive landscape, and identify the biggest gaps and quick wins. By the end of month one, we have a clear picture of where you are and what needs to change.
This Isn’t for Everyone, and That’s the Point.
This isn’t a beginner’s shortcut or a quick fix. It’s for ambitious businesses and founders who already know they’re good — but are ready to be great. If you’re serious about growth, want sharper strategy, stronger execution, and marketing that truly drives the business forward, then this is built for you.
But let’s be real — it’s not for everyone. If you’re looking for hacks, hand-holding, or vanity metrics, we probably won’t be a fit. If you want clarity, accountability, and a marketing engine that actually delivers results, we will.
You’re a good fit if:
- You’re ready to align your marketing with the bigger business picture and drive meaningful growth.
- You value clear strategy, honest conversations, and accountability over quick wins and buzzwords.
- You want senior-level marketing leadership without the cost or complexity of hiring in-house.
- You’re open to challenging the way things have always been done and building something better.
You’re probably not a good fit if:
- You’re looking for shortcuts, hacks, or “set and forget” solutions.
- You’re not prepared to invest time and energy into building a marketing function that lasts.
- You want someone to just “manage” marketing rather than lead and shape it.
- You’re chasing likes and impressions over pipeline and revenue.
Fractional CMO Frequently Asked Questions
What is a Fractional CMO and how can they help my business?
A Fractional CMO is a senior marketing leader who works with your business on a part-time or flexible basis. They bring board-level strategy, leadership, and execution without the cost of hiring full-time. A Fractional CMO aligns marketing with your business goals, builds a growth plan, leads your team or partners, and ensures every activity drives measurable results.
How is a fractional CMO different from a marketing consultant?
A consultant usually offers advice and walks away. A fractional CMO plugs into your business like a senior team member. I don’t just create the strategy — I stay involved to make sure it’s implemented, adapted, and driving real results.
What is the difference between CMO and head of marketing?
Bringing on a fractional CMO can be a strategic move if you’re considering expanding your business. For many businesses, especially those not yet large enough to justify a full-time CMO, hiring a fractional CMO for around 10 hours per week makes more financial sense. This allows you to allocate the remaining budget to hire junior marketers to handle day-to-day marketing tasks effectively. Additionally, if your business is in transition, such as actively seeking a new full-time CMO, engaging outsourced CMO services can help maintain marketing operations smoothly during the interim period.
Is this service right for startups or only established businesses?
Both. I work with growing startups that need strategic direction before building an internal team, as well as established businesses that need fresh leadership or interim support. The common thread is ambition — not size.
How much does a fractional CMO cost in the UK?
Rates vary based on scope, but I offer a simple £750 day-rate and project-based sprints. You’ll typically save 60–70% vs hiring a full-time CMO — without sacrificing expertise or direction.
Can you work alongside our existing marketing team or agency?
Absolutely. I often act as a strategic layer above internal teams or agencies — ensuring alignment, clarity, and consistency. It’s not about replacing anyone, it’s about connecting the dots and keeping things focused.
How do I get started?
Easy, just book a no-pressure discovery call. We’ll discuss your business, challenges, and goals. If it’s a good fit, I’ll outline how fractional support would work for you.
Ready to talk to a Fractional CMO?
Whether you’re exploring fractional CMO support or want clarity on how to grow your business with marketing that actually works, book a discovery call below, and I’ll be in touch to discuss how we can work together.