What does Bit Quirky do?

Bit Quirky is a strategic marketing and SEO consultancy founded by Tom Edwards, specialising in ethical growth strategies and fractional CMO support.

Where is Bit Quirky based?

Bit Quirky is based in Cornwall, UK, and works with clients across the UK and globally.

20+ Years in Marketing. One Clear Mission: Growth That Matters.

Since 2002, I’ve been deep in the world of marketing, building websites before most businesses realised they needed them, leading teams across industries, and adapting to every major shift from search to social to AI. But experience is only half the story.

After a life-changing health battle in 2023, I decided to focus entirely on what moves the needle: helping businesses turn marketing into a predictable growth engine. At BQC, I work as a Fractional CMO and SEO strategist, partnering with ambitious companies to sharpen strategy, align teams, and deliver real results.

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A Strategic Marketing Consultancy for Ambitious Businesses

Bit Quirky is built on experience, ethics, and straight-talking strategy. We help brands grow through smarter search, stronger content, and marketing plans that connect directly to business goals — led by someone who’s been doing this for over 20 years.

Based in Cornwall and working with clients across the UK and around the world, we specialise in SEO, fractional CMO support, audits, and organic growth strategies that are designed to deliver real results.

Bit Quirky was founded in 2024 by Tom, a Fellow Chartered Marketer and former agency and in-house marketing lead.

The name? It reflects the approach: bold but considered, curious but commercially minded, and always a little different from the usual marketing advice.

We partner with founders, marketing directors, agencies and business leaders who want more clarity, capability, and creativity in their strategy.

Whether you need a plan, a fix, or a marketing lead who actually gets it, BQC is designed to plug in where you need us most.

Who am I?

Tom is a Fellow of the Chartered Institute of Marketing (FCIM) and a strategic marketing consultant with over two decades of hands-on experience across agencies, startups, and enterprise brands.

He’s led global campaigns, run departments, launched products, rebuilt websites, and grown inbound pipelines from scratch. He’s also a Fractional CMO, a results-focused SEO consultant, and someone who genuinely loves this stuff.

Experience highlights:

20+ years in marketing leadership
Former Marketing Director at The Goat Agency and Solve
Background in healthcare, agency, tech, tourism, eCommerce, and B2B
Featured in Hootsuite, Forbes, WordPress News, and industry panels

Connect with Tom on LinkedIn

”"Tom at Bit Quirky Consulting is highly knowledgeable in digital marketing, with great communication skills that make collaboration seamless. Professional, responsive, results-driven, and a pleasure to work with."
Slimane BouabbaneChief Executive Officer, Dockstr

Why I Do Things Differently

Too many businesses have been burned by big promises, confusing jargon, and short-term tactics that never deliver. That’s not how I work. Marketing should feel clear, honest, and genuinely useful, not something you have to decode. My focus is on building trust, cutting through the noise, and creating strategies that drive real, measurable growth.

I don’t cut corners, chase quick wins, or play games with Google. If it feels sketchy, it probably is. My approach is built for long-term results that build momentum over time. That means doing things properly, staying curious, and always asking smarter questions.

I believe the small details matter just as much as the big picture. Those overlooked fixes, subtle shifts, and thoughtful tweaks are often what make everything click. And because no two businesses are the same, I don’t believe in copy-and-paste solutions. Every strategy I create is shaped around what makes your business unique and where you want to go next.

If you’re ready to level-up your marketing…

…let’s have a chat and see if it’s a good fit.