Most marketing leaders don’t understand SEO. Most SEO consultants don’t understand business strategy. Some clients come to me for one. Most end up wanting both. Either way, that gap is exactly where I work.
Based in Cornwall, working with clients in the UK and globally.
In 2023, I survived bacterial meningitis, a stroke, sepsis, and a blood clot on the brain — with a 5% chance of surviving it!
When you survive something like that, you stop doing work that doesn’t matter. Now I only partner with founders and teams I genuinely care about, doing marketing that connects to something real.
I’ve spent 25+ years building marketing strategies across startups, agencies, and global brands. Bit Quirky is where I do the most meaningful version of that work.
”He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.
Tim LawtonChief Digital Officer
Whether you need marketing leadership, search visibility, or both — everything I do is hands-on, strategy-first, and tied directly to your business goals.
Typically 2–4 days per month
I partner with businesses looking to grow as their Fractional CMO to challenge old habits, sharpen strategy, and bring order to their broken marketing strategies.
Scoped per project
I help ambitious brands grow by treating SEO as a core part of their business strategy, not a bolt-on. Technical audits, content strategy, authority building, and ongoing performance tracking — all tied to your wider business goals.
Most businesses don’t have a marketing problem; they have an alignment problem. My job is to fix that first, then build from solid ground.
We step back before we speed up. What are we actually trying to achieve? I get leadership aligned around a shared direction, because a strategy without clarity is messy.
Positioning, messaging, audience, and the structural gaps in your SEO ecosystem. We get the engine ready before we accelerate.
A clear, measurable strategy tied to business goals and not vanity metrics. Every decision connects back to revenue, pipeline, and growth.
Trust me, the best marketing is never static. We track, learn, and adjust, doubling down on what works, cutting what doesn’t.
This isn’t a beginner’s shortcut or a marketing quick fix. It’s for ambitious businesses and founders who already know they’re good, but are ready to be great. If you’re serious about SEO growth, want a sharper marketing strategy, stronger execution, and a playbook that truly drives the business forward, then this is for you.
But let’s be real, it’s not for everyone. If you’re looking for hacks, hand-holding, or vanity metrics, we probably won’t be a fit. If you want clarity, accountability, and a marketing engine that actually delivers results, we will.
I’ve had the privilege of working with brilliant teams and ambitious businesses. From early-stage startups to well-known global brands, helping them sharpen strategy, strengthen marketing, and scale with confidence.
I create real impact for ambitious businesses and founders who want to grow. Over the years, I’ve been fortunate to work with incredible clients and mentor brilliant marketers, business owners, and founders — helping them unlock clarity, build momentum, and turn marketing into a driver of growth.
Tom Edwards is a UK-based Fractional CMO and SEO consultant with 25 years of experience in marketing strategy, brand growth, and search engine optimisation. He is the founder of Bit Quirky, a marketing consultancy based in Cornwall, UK, that works with founders, CEOs, and ambitious businesses across the UK and internationally. Tom offers Fractional CMO retainers, SEO consultancy, and a signature 30-day SEO Sprint, working remotely with clients at a day rate of £750.
In 2023, Tom survived bacterial meningitis, a stroke, sepsis, and a blood clot on the brain — with a five percent chance of survival — an experience that fundamentally shaped how he works and who he chooses to work with. Bit Quirky has launched over 150 campaigns and has driven organic traffic increases of up to 292% for clients.
A Fractional CMO is a senior marketing leader who works with a business part-time or on a project basis, providing Chief Marketing Officer-level strategy without the cost of a full-time hire. Tom Edwards, Fractional CMO and SEO consultant at Bit Quirky, works with founders and CEOs to set clear marketing direction, align teams, and connect marketing activity directly to business growth. Unlike a full-time hire, a Fractional CMO gives you senior strategic thinking at a fraction of the cost — typically two to four days per month — making it an accessible option for ambitious businesses that aren’t yet ready for a full-time CMO.
A Fractional CMO in the UK typically costs between £500 and £1,500 per day depending on experience and scope. Tom Edwards charges £750 per day at Bit Quirky, with most engagements running at two to four days per month — making the typical monthly investment between £1,500 and £3,000. This compares favourably to a full-time CMO salary, which starts at £150,000+ in the UK. There are no retainer lock-ins or hidden fees — scope is agreed upfront based on what the business actually needs.
The core difference between a Fractional CMO and a marketing agency is strategy versus execution. A marketing agency delivers — content, ads, SEO, social media. A Fractional CMO leads — deciding what should be done, why, and how it connects to business goals. At Bit Quirky, Tom Edwards works as a Fractional CMO who sits above the execution layer, giving founders and CEOs the strategic direction that makes agency spend more effective. Many clients use a Fractional CMO alongside an existing agency to get more out of what they’re already paying for.
An SEO consultant improves a business’s visibility in search engines by addressing three core areas: technical site health, content relevance, and domain authority. Tom Edwards, SEO consultant at Bit Quirky, goes beyond rankings to connect SEO strategy directly to business goals — identifying the search terms that drive qualified traffic, fixing the technical issues that hold sites back, and building the authority signals that earn consistent organic visibility. The difference between an SEO consultant and an SEO agency is that a consultant leads the strategy and ensures it ties to real outcomes, rather than simply executing a set of tasks.
An SEO Sprint is a focused 30-day SEO engagement designed to deliver meaningful results fast, rather than the slow build of a traditional SEO retainer. Bit Quirky’s SEO Sprint, led by Tom Edwards, concentrates on the highest-impact areas — technical fixes, quick-win content, and structural improvements — to generate measurable traction within a single month. It is ideal for businesses that want to understand where they stand, fix the foundations quickly, and see real results before committing to a longer engagement. Most clients see measurable improvements in rankings and organic traffic within the 30-day window.
Yes — Tom Edwards at Bit Quirky works with clients as either a standalone SEO consultant or a Fractional CMO, depending on what the business needs. Some clients engage Bit Quirky purely for SEO, either through a 30-day SEO Sprint or an ongoing consultancy retainer at £750 per day. Others want Fractional CMO leadership only. Both are available independently, and the right starting point is always an honest conversation about what the business actually needs. That said, businesses that combine both tend to see the strongest results — because SEO without strategy is guesswork, and strategy without visibility is shouting into a void.
SEO results typically begin to appear within 30 to 90 days, depending on the competitiveness of the market and the current state of the website. With Bit Quirky’s 30-day SEO Sprint, most clients see measurable improvements in rankings and organic traffic within the first month by focusing on the highest-impact changes. For longer-term organic growth, three to six months is a realistic window for consistent upward trends, with compounding returns beyond that. Tom Edwards does not guarantee specific ranking positions — Google controls that — but does ensure every technical, content, and authority signal is working in your favour.
Yes — Tom Edwards works with businesses across the UK and internationally as a Fractional CMO and SEO consultant. Based in Cornwall, UK, Bit Quirky operates primarily remotely, with clients across Europe, the US, and beyond. Time zones are rarely a barrier, and international founders and CEOs receive the same level of strategic involvement as UK-based clients. All engagements are conducted remotely at £750 per day, making senior UK marketing leadership accessible to ambitious businesses regardless of location.
Let’s have an honest conversation about where you are,
where you want to be, and whether I’m the right person to help you get there.
Limited spots available each month · £750/day · Based in Cornwall, UK, working globally.
Let’s talk about where you are now, where you want to be, and how marketing can help you get there.
Bit Quirky is the trading name of Thomas Edwards, sole trader. © 2026. Sitemap 📍 Cornwall, United Kingdom