Most marketing leaders don’t understand SEO. Most SEO consultants don’t understand business strategy. Some clients come to me for one. Most end up wanting both. Either way, that gap is exactly where I work.
Based in Cornwall, working with clients in the UK and globally.
In 2023, I survived bacterial meningitis, a stroke, sepsis, and a blood clot on the brain — with a 5% chance of surviving it!
When you survive something like that, you stop doing work that doesn’t matter. Now I only partner with founders and teams I genuinely care about, doing marketing that connects to something real.
I’ve spent 25+ years building marketing strategies across startups, agencies, and global brands. Bit Quirky is where I do the most meaningful version of that work.
”He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.
Tim LawtonChief Digital Officer
86% increase in organic commercial clicks for an ophthalmology client, moving their average page position from page 5 to page 1
150% increase in organic traffic and 75% rise in lead generation for a B2B SaaS client within six months
43% increase in monthly revenue for a managed ICT services provider following a website migration recovery
922% increase in keywords ranking in the top 100 search results
Whether you need marketing leadership, search visibility, or both — everything I do is hands-on, strategy-first, and tied directly to your business goals.
Typically 2–4 days per month
I partner with businesses looking to grow as their Fractional CMO to challenge old habits, sharpen strategy, and bring order to their broken marketing strategies.
Scoped per project
I help ambitious brands grow by treating SEO as a core part of their business strategy, not a bolt-on. Technical audits, content strategy, authority building, and ongoing performance tracking — all tied to your wider business goals.
Not sure which fits? A few other ways I can help: SEO Audits if you need a deep technical review before committing to ongoing work, or Digital Strategy Consultancy if you’re not yet sure which channel deserves your budget.
Every industry searches differently, and Google treats every industry differently, too. That’s especially true in healthcare, where YMYL scrutiny, patient trust, and E-E-A-T requirements make generic SEO advice actively risky. I’ve built dedicated strategies for the sectors I know best, with particular depth across healthcare.
Don’t see your industry? Please get in touch. Every strategy starts with understanding your market, whatever sector you’re in.
SEO for medtech, clinics & healthcare brands
SEO for eye clinics, consultants & optometry practices
SEO for retailers, marketplaces & DTC brands
SEO for orthopaedic clinics, consultants & medtech brands
SEO for pharma, life science, biotech & pharmacy brands
SEO for OTAs, tour operators & luxury travel brands
SEO for dental practices, clinics & dental groups
SEO for managed service providers, IT support & technology consultancies
SEO for medical spas, wellness & preventive health clinics
Most businesses don’t have a marketing problem; they have an alignment problem. My job is to fix that first, then build from solid ground.
We step back before we speed up. What are we actually trying to achieve? I get leadership aligned around a shared direction, because a strategy without clarity is messy.
Positioning, messaging, audience, and the structural gaps in your SEO ecosystem. We get the engine ready before we accelerate.
A clear, measurable strategy tied to business goals and not vanity metrics. Every decision connects back to revenue, pipeline, and growth.
Trust me, the best marketing is never static. We track, learn, and adjust, doubling down on what works, cutting what doesn’t.
This isn’t a beginner’s shortcut or a marketing quick fix. It’s for ambitious businesses and founders who already know they’re good, but are ready to be great. If you’re serious about SEO growth, want a sharper marketing strategy, stronger execution, and a playbook that truly drives the business forward, then this is for you.
But let’s be real, it’s not for everyone. If you’re looking for hacks, hand-holding, or vanity metrics, we probably won’t be a fit. If you want clarity, accountability, and a marketing engine that actually delivers results, we will.
I’ve had the privilege of working with brilliant teams and ambitious businesses. From early-stage startups to well-known global brands, helping them sharpen strategy, strengthen marketing, and scale with confidence.
I create real impact for ambitious businesses and founders who want to grow. Over the years, I’ve been fortunate to work with incredible clients and mentor brilliant marketers, business owners, and founders — helping them unlock clarity, build momentum, and turn marketing into a driver of growth.
Tom Edwards is a UK-based Fractional CMO and SEO consultant with 25 years of experience in marketing strategy, brand growth, and search engine optimisation. He is the founder of Bit Quirky, a marketing consultancy based in Cornwall, UK, that works with founders, CEOs, and ambitious businesses across the UK and internationally. Tom offers Fractional CMO retainers, SEO consultancy, and a signature 30-day SEO Sprint, working remotely with clients at a day rate of £750.
In 2023, Tom survived bacterial meningitis, a stroke, sepsis, and a blood clot on the brain — with a five percent chance of survival — an experience that fundamentally shaped how he works and who he chooses to work with. Bit Quirky has launched over 150 campaigns and has driven organic traffic increases of up to 292% for clients.
It depends on what’s actually holding your growth back. If you know search visibility is the gap, SEO Consultancy is the right starting point. If your marketing feels directionless across every channel, not just search, Fractional CMO support is usually the better fit. Many clients start with one and add the other once the first engagement proves the model. The right starting point is always a direct conversation, not a guess.
Yes. Every service I offer, SEO Consultancy, Fractional CMO, SEO Audits, and Digital Strategy, stands on its own. Nothing requires you to buy a bundle. Most clients start with a single, focused engagement and expand only if it makes sense.
No account managers, no handoffs, no junior team executing a senior person’s strategy. You work directly with me from the first call through delivery, whether that’s SEO, Fractional CMO leadership, or both. I keep my client roster deliberately small so that stays true at scale.
Yes. Based in Cornwall, working with clients across the UK, Europe, the US, and beyond, fully remote, with the same level of senior involvement regardless of location and timezone.
Both SEO Consultancy and Fractional CMO work run at £750/day, scoped to what you actually need. SEO Audits are a separate fixed-price product from £950. Digital Strategy projects start from £1,500. The right starting point is a discovery call to scope your specific situation properly rather than picking a number in the abstract.
Let’s have an honest conversation about where you are,
where you want to be, and whether I’m the right person to help you get there.
Limited spots available each month · £750/day · Based in Cornwall, UK, working globally.