Work with an experienced fractional CMO and marketing strategist who aligns strategy, teams, and execution around what truly drives results — turning your marketing into a predictable growth engine that delivers long-term impact.
Your Fractional CMO and SEO Partner for Smarter, Faster Growth
How it works
Working with me is simple and designed to move fast. If we are a good fit, we’ll hit the ground running and start building the clarity, strategy, and momentum your business needs to grow.
”He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.
Tim LawtonChief Digital Officer
Brands That Have Trusted Me to Drive Growth
I’ve had the privilege of working with brilliant teams and ambitious businesses. From early-stage startups to well-known global brands, helping them sharpen strategy, strengthen marketing, and scale with confidence.
Absolutely Everything You Need to Grow
Growing a business takes more than ideas — it takes focus, structure, and consistent action. That’s exactly what you’ll get here. These three core elements work together to build momentum, sharpen strategy, and turn marketing into a reliable engine for growth.
Think like a CMO. Move like an agency.
I partner with businesses looking to grow as their Fractional CMO to challenge old habits, sharpen strategy, and bring order to their broken marketing strategies. For £675 per day, you get senior leadership that thinks like a CMO and moves like an agency, guiding you and your team to deliver results that actually ensure growth.
SEO Strategist & Doer
I help ambitious brands grow by treating SEO as a core part of their business strategy, not a bolt-on. From deep technical fixes to content strategies that convert, I combine two decades of experience with hands-on execution to turn search visibility into real growth — with strategic support and delivery from £675 per day.
My 4-Step Approach to Building Marketing That Works
Most businesses don’t fail because of bad marketing, they fail because marketing isn’t aligned with the bigger picture. My role as your Fractional CMO is to change that. I bring senior-level thinking and hands-on leadership to connect your strategy, team, and execution around what truly drives growth. The Bit Quirky Growth Framework is a simple but powerful four-step approach that turns marketing from a scattergun activity into a predictable growth engine.
1. Mindset
Align the Vision and Direction
We start by stepping back and getting everyone on the same page. What are we really trying to achieve? What does success look like for the business, not just the marketing? This stage is about clarity, ambition, and aligning leadership around a shared vision — because strategy without direction is just noise.
2. Foundations
Build the Base for Growth
Before we accelerate, we make sure the engine is ready. That means sharpening your positioning, tightening your messaging, defining your audience, and fixing any structural gaps across your marketing ecosystem. Without strong foundations, even the smartest strategy will stall.
3. Strategy
Focus on What Moves the Needle
Here’s where we turn insight into action. I build a clear, measurable marketing strategy that connects brand, demand, and revenue — and guide your team to execute with focus and consistency. Every decision is tied back to business goals, not vanity metrics.
4. Review & Refine
Adapt, Evolve, Grow
The best marketing is never static. We track progress, review results, and adapt quickly — doubling down on what works and cutting what doesn’t. This continuous improvement loop keeps momentum high and ensures marketing stays aligned with your evolving goals.
Trusted by Ambitious Brands and Founders.
I create real impact for ambitious businesses and founders who want to grow. Over the years, I’ve been fortunate to work with incredible clients and mentor brilliant marketers, business owners, and founders — helping them unlock clarity, build momentum, and turn marketing into a driver of growth.
This Isn’t for Everyone, and That’s the Point.
This isn’t a beginner’s shortcut or a quick fix. It’s for ambitious businesses and founders who already know they’re good, but are ready to be great. If you’re serious about growth, want sharper strategy, stronger execution, and marketing that truly drives the business forward, then this is built for you.
But let’s be real, it’s not for everyone. If you’re looking for hacks, hand-holding, or vanity metrics, we probably won’t be a fit. If you want clarity, accountability, and a marketing engine that actually delivers results, we will.
Founders & CEOs of Growing Businesses
You’re building something great, but you know it could go further. I help founders and CEOs step back from day-to-day marketing chaos and build a clear, scalable growth strategy that connects directly to the bigger business goals.
Marketing Directors & Heads of Marketing
You know your craft, but you want sharper strategy, deeper SEO expertise, or a trusted sounding board to help you hit bigger goals. I work alongside marketing leaders to bring clarity, challenge thinking, and accelerate growth with focus and confidence.
Agencies & Service Businesses
You’re great at delivering for clients, but now it’s time to grow your own brand. I work with agencies and service businesses to refine their positioning, attract the right clients, and build a marketing engine that generates demand and revenue.
Startups Ready to Scale
You’ve found product–market fit and gained early traction, but now you need the strategy, structure, and visibility to grow. I help startups turn that early momentum into long-term, scalable growth with clear marketing direction and senior-level leadership.
You’re a good fit if:
- You’re ready to align your marketing with the bigger business picture and drive meaningful growth.
- You value clear strategy, honest conversations, and accountability over quick wins and buzzwords.
- You want senior-level marketing leadership without the cost or complexity of hiring in-house.
- You’re open to challenging the way things have always been done and building something better.
You’re probably not a good fit if:
- You’re looking for shortcuts, hacks, or “set and forget” solutions.
- You’re not prepared to invest time and energy into building a marketing function that lasts.
- You want someone to just “manage” marketing rather than lead and shape it.
- You’re chasing likes and impressions over pipeline and revenue.
Meet Tom, Your Fractional Marketer
I’m Tom. I’ve spent over 20 years in marketing, leading teams, building strategies, and helping brands grow through everything from the rise of Google to the era of AI. But none of that is what matters most.
In 2023, a life-threatening health crisis involving bacterial meningitis, a stroke, sepsis, and a blood clot on the brain changed everything. Surviving something with only a five percent chance of making it out alive forced me to rethink how I live, how I work, and why I do what I do.
Now, I focus on partnering with founders and teams I care about, helping them cut through the noise, align strategy with purpose, and turn marketing into a predictable growth engine.
This is why I built Bit Quirky Consulting. It’s where I bring everything I’ve learned as a Fractional CMO and SEO strategist to help ambitious businesses grow smarter, faster, and with more clarity. This is meaningful work, and it’s the difference I aim to make with every client I work with.
Frequently asked questions
What is a Fractional CMO and how can they help my business?
A Fractional CMO is a senior marketing leader who works with your business on a part-time or flexible basis. They bring board-level strategy, leadership, and execution without the cost of hiring full-time. A Fractional CMO aligns marketing with your business goals, builds a growth plan, leads your team or partners, and ensures every activity drives measurable results.
How much does a Fractional CMO cost in the UK?
Costs vary depending on scope, but my Fractional CMO support is currently £675 per day. This gives you access to senior-level marketing expertise without the overheads of a full-time hire, making it a cost-effective way to bring strategic leadership into your business.
What’s the difference between a Fractional CMO and a marketing agency?
A Fractional CMO focuses on the why and how behind your marketing — setting the strategy, aligning it with business goals, and leading your team to execute. Agencies usually focus on delivering individual services (like SEO, ads, or design). The best results often come when a Fractional CMO leads the overall strategy and agencies deliver specific pieces of it.
How does working with a Fractional CMO actually work?
It starts with a discovery call to understand your goals and challenges. If we’re a good fit, I become part of your leadership team — running weekly calls, building strategy, guiding execution, and reviewing progress. My role is to bring clarity, structure, and momentum to your marketing, acting as both strategist and hands-on leader.
What is an SEO strategy and why is it important?
An SEO strategy is a structured plan to improve your website’s visibility on search engines. It includes technical optimisation, content strategy, authority building, and ongoing performance tracking. SEO is essential because it connects you with the right audience, builds trust, and drives long-term organic growth — often at a lower cost per lead than paid channels.
Can a Fractional CMO manage SEO too?
Yes. I combine strategic leadership with hands-on SEO execution. That means everything from technical fixes and keyword research to content strategies and authority building is tied to your wider growth goals — ensuring search visibility translates into traffic, leads, and revenue.
How long does it take to see SEO results?
SEO is a long-term growth channel. While quick wins like technical improvements or better indexing can happen in the first few weeks, meaningful growth typically builds over 3–6 months, as content gains authority and rankings improve.
Who is a Fractional CMO service best suited for?
It’s ideal for ambitious startups, SMEs, and growing brands that want senior-level marketing leadership without the cost of hiring full-time. It’s also a strong fit for businesses with existing marketing teams that need clearer direction, stronger strategy, and someone to lead execution towards real business outcomes.
What results can I expect from working with a Fractional CMO?
You can expect sharper positioning, clearer messaging, stronger visibility, and a marketing function that drives pipeline and revenue — not just activity. Clients I’ve worked with have achieved significant increases in search traffic, conversions, and marketing efficiency within months.
If you’re finally ready to level-up with a Fractional CMO…
…let’s have a chat and see if it’s a good fit.
Limited spots available per month