SEO SPECIALIST · 25 YEARS · UK & GLOBAL
The SEO Specialist Founders Call When Their Agency Hasn't Worked
I’m Tom Edwards. I’ve spent 25 years helping businesses get their SEO working properly. When you work with me, you’re working with me, from the first call to the results.
About me
Hi, I’m Tom.
I’ve led marketing at a global social media agency, an orthopaedic consultancy, a medical device manufacturer and a Cornish growth agency. I started Bit Quirky to get back to the part I love most: doing the work myself, properly, for businesses I believe in.
In 2023 a serious illness changed how I think about work. Now I keep my client list small and only take on projects where I know I can make a real difference.
- 24 yearsin websites, SEO and digital marketing
- In-houseHead of Marketing in medtech, then Digital Marketing Director at two agencies
- Hands-onyou work with me, from the first call to the results
Results
A few results I’m proud of.
Real numbers from real clients, across travel, healthcare and eCommerce.
Work with me
Four ways we can work together.
Start with a quick fix, a clear diagnosis or ongoing support. Whichever you choose, you work with me directly.
Fastest results
SEO Sprint
Traffic dropped, a migration went wrong or rankings are sliding? 14 days to find the cause and fix what matters most.
£10,500 fixed
Explore the Sprint →SEO Audit
A hands-on health check of your site, with a clear, prioritised list of what to fix.
From £950
Explore Audits →SEO Consultancy
Ongoing senior support, from strategy to the hands-on work. Typically 2 to 4 days a month.
£750/day
Explore Consultancy →Fractional CMO
Senior marketing leadership beyond search, without the cost of a full-time hire.
£750/day
Explore Fractional CMO →Not sure which fits? Book a call and I’ll tell you honestly.
How I work
How we’ll work together.
The same four steps, whether it’s a 14-day Sprint or a long-term partnership.
- 01
Diagnose
I dig into your site, your data and your competitors to find what’s really holding you back.
- 02
Prioritise
We agree a short list of changes ranked by impact, so effort goes where it pays back fastest.
- 03
Execute
I do the work, hands-on, or work alongside your team and developers to get it live.
- 04
Compound
We track what moves, keep building on it, and adjust as search and AI change.
Who I work with
Built for considered purchases.
Most of my clients sell something people research carefully before they buy, where trust matters and the sale rarely happens on the first visit.
Travel
Tour operators, hotels and travel brands. Winning direct bookings ahead of every season.
+333% daily clicks for a global tour operator
Travel SEO →Healthcare
Private clinics, hospitals and medtech. Trusted, compliant content that ranks, from someone who’s worked in-house.
86% more commercial clicks for SEON Vision
Healthcare SEO →eCommerce
Shopify, WordPress and Squarespace stores. Clearing technical debt, then growing the pages that sell.
43% more online orders for Axians Store
eCommerce SEO →Clients
What clients say.
“Tom has been a fantastic SEO partner. His advice is clear, actionable, and always aligned with our goals. We’ve seen measurable improvements in rankings and traffic.”
“Knows SEO inside out, understands how to drive real results, and doesn’t waste time with jargon or fluff. He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters.”
“Tom is highly knowledgeable in digital marketing, with great communication skills that make collaboration seamless. Professional, responsive, results-driven, and a pleasure to work with.”
“I had the pleasure of working with Bit Quirky early in my career, and it was a game-changer for me. Tom was not only brilliant in refining our digital marketing strategies but also took the time to educate me on the essential digital tech stack.”
FAQ
Ask me anything. Chances are someone already has.
If yours isn’t here, just ask. I’m always happy to chat it through.
Do I need an SEO specialist, a Fractional CMO, or both?
If search is your main growth channel and the problem is visibility, an SEO specialist. If you need someone to lead marketing as a whole, set priorities and manage a team or agency, a Fractional CMO. Some clients start with one and add the other. I offer both, so I’ll tell you honestly which fits.
Should I hire an SEO specialist or an SEO agency?
Agencies are great when you need a team producing a lot of work. A specialist makes sense when you want senior experience on your account every week, and someone who does the work rather than passing it on. Some clients use me alongside their agency, to set the direction and check the work.
How long does it take to see results?
Technical fixes and local SEO can show within weeks. Broader growth usually takes three to six months, and the biggest gains build over six to twelve, as the work compounds.
How much does it cost?
An SEO Audit starts from £950. The SEO Sprint is £10,500, fixed. SEO Consultancy and Fractional CMO work are £750 a day, typically two to four days a month, starting with three months and then rolling 30 days.
Do you work with businesses outside the UK?
Yes. I’m based in Cornwall and work with clients worldwide, all remotely, with calls arranged around your time zone.