How can a marketing consultant help my business scale?

A marketing consultant helps your business scale by creating strategic marketing plans that focus on diversifying channels, optimizing customer acquisition, and accelerating growth. They provide tailored solutions based on data-driven insights to drive measurable results.

When should I hire a marketing consultant for my business?

Consider hiring a marketing consultant when your business is looking to diversify marketing channels, enter new markets, or refine its brand strategy. If you have a growing team or need experienced oversight without a full-time commitment, a consultant can provide valuable guidance.

What types of businesses benefit from marketing consultancy?

Businesses that are scaling, entering new markets, launching products, or seeking a marketing refresh benefit the most from marketing consultancy. I specialize in helping established companies that need strategic input to accelerate growth and reposition their brand.

How does a marketing consultant work with my team?

I work closely with your team to provide strategic direction, hands-on mentoring, and oversight. Whether it's guiding junior marketers or offering leadership as a fractional CMO, I ensure that your team is equipped with the knowledge and tools needed for long-term success.

What is the difference between a marketing consultant and a full-time marketer?

A marketing consultant provides strategic, high-level guidance without the commitment of a full-time hire. Consultants bring specialized expertise for specific projects, like scaling efforts, market entry, or brand repositioning, while full-time marketers are more focused on day-to-day execution.

Tom Edwards, FCIM CMktr

An experienced marketing consultant and fractional CMO helping ambitious businesses grow.

As an ex-Digital Marketing Director and 2x Founder, I’m a multi-industry experienced marketing consultant driven to helping scaling companies.

With over 20 years of experience in marketing teams, I provide specialised marketing consultancy to established companies and high-growth scale-ups, particularly in the technology, manufacturing, and travel sectors.

Experienced Marketing Consultant

As an experienced marketing consultant, I collaborate with clients to craft impactful marketing strategies by analysing their positioning, deeply understanding their customers and ideal customer profiles, and evaluating their industry. I turn business goals and customer insights into clear, actionable marketing plans.

My approach isn’t about quick fixes or generic templates. It’s based on two decades of hands-on marketing experience, data-driven insights, and a sharp focus on what sets your business apart for your audience.

SEO

Marketing

Marketing Consultancy
CMOaaS
Marketing Strategy
Content Creation & Design

Fractional CMO

Paid Media

LinkedIn Campaign Manager
Google Adwords
Microsoft Advertising
TikTok

Microsoft Advertising Certified Professional

”I had the pleasure of working with Bit Quirky early in my career, and it was a game-changer for me. Tom was not only brilliant in refining our digital marketing strategies but also took the time to educate me on the essential digital tech stack. This foundational knowledge has been crucial for my success in the field. The insights and hands-on training I received from Tom has truly elevated me in my marketing career. Highly recommend for anyone looking to up their digital marketing game!
Katie - Head of Group Marketing

Some of the clients I work with

How We Can Work Together

I adapt my marketing consultant approach to fit your needs and budget, offering project-based and retained support, depending on the challenge.

From day one, I prioritise clear communication and actionable strategies, ensuring your marketing investments deliver measurable results.

With over twenty years of experience, both in-house and agency-side, I know what it takes to build strategies that truly work without unnecessary fluff or inefficiencies.

Fractional CMO & Bit Quirky Consulting Founder Tom Edwards

Where I Make the Most Impact As A Marketing Consultant

With two decades of experience in marketing strategy, I focus on delivering measurable results for businesses facing pivotal moments in their growth journey.

I specialise in working with:

Established businesses that have grown organically but are now ready to partner with a marketing consultant to diversify efforts and scale faster.
Companies that don’t require full-time marketing support but value ongoing input from a seasoned marketing consultant.
Businesses planning to enter new markets or launch new products that need a strategic, data-driven go-to-market plan developed by an experienced marketing consultant.
Teams with junior marketers who would benefit from the oversight, mentorship, and actionable guidance of a senior marketing consultant.
Businesses seeking board-level marketing representation through a fractional or part-time CMO with extensive consulting experience.
Brands that need a marketing consultant to refresh or reposition their approach to stay competitive in a rapidly changing landscape.
Companies requiring a comprehensive audit of marketing efforts led by a marketing consultant to uncover growth opportunities and maximize ROI.
Owners and founders ready to step back from marketing responsibilities, trusting a consultant to focus on strategic growth initiatives.

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An experienced marketing consultant and fractional CMO helping ambitious businesses grow.

Experienced Marketing Consultant