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Fractional CMO (Chief Marketing Officer)

Meet Tom, our founder, FCIM CHktr and fractional CMO

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Tom Edwards Fractional CMO

Hey, I'm Tom, and I've had an exciting journey in the marketing world, working with some amazing agencies and businesses. My experience spans across all marketing disciplines, allowing me to gain a comprehensive understanding of the industry.

I've had the privilege of working with remarkable teams and companies like Ortho Consulting Group, Osteotec, High & Mighty, The Goat Agency and Solve, assisting them in achieving faster and more impactful marketing results.

From small tactical projects to assuming Digital Marketing Director roles, I'm adaptable and thrive in diverse environments. Whether it's crafting strategies or diving into execution, I bring the same level of passion and dedication to every project. Making a significant impact is what drives me, and I'm excited to continue this journey with you all.

As a Fractional CMO I can bring, manage and execute marketing strategies tailored to your business and goals.

Fractional CMO marketing direction

Aligning your team & making the most of their skills

Implementing a modern marketing tech stack

Growing your brand’s awareness

As a seasoned marketing professional (FCIM, CMktr) with a wealth of experience across various industries, I've embraced the role of a fractional CMO to offer specialised expertise to companies seeking strategic marketing leadership without the commitment of a full-time executive. The concept of a fractional CMO has gained traction in recent years as businesses recognise the value of accessing senior-level talent flexibly.

With a background in crafting and executing comprehensive marketing strategies, working as a fractional CMO allows me to leverage my skills and insights across multiple organisations.

Whether it's developing brand positioning, optimising digital marketing campaigns, or driving revenue growth, my approach revolves around delivering tangible results tailored to each client's unique needs.

”Tom has an in-depth knowledge of e-commerce and search engine marketing including SEO at product level. He has commercial drive and successfully launched our on-line partnerships with major players including Amazon and eBay. He also has the ability to engage and understand user requirements at every stage of the customer conversion process and produce clear reporting to the board.

Marketing Lead

20+ Years of Marketing Experience

My experience as a fractional CMO spans a diverse array of projects and industries, from revitalising brand identities to orchestrating successful product launches.

Each engagement presents unique challenges and opportunities, and I thrive on immersing myself in new environments and driving meaningful change.

76

of SMB owners say that having a Fractional CMO would help them navigate the complexities of marketing strategy more effectively.

81

of CMOs say they expect to use GenAI to support new business models in their function in the next 12 to 18 months

61

of executives ranked personalising the customer experience as a high priority –– more than any other loyalty activator

Fractional CMO Benefits

The benefits of engaging a fractional CMO like me are manifold. Companies can tap into the expertise of seasoned professionals like myself without the overhead costs associated with hiring a full-time CMO. This flexibility of fractional engagements enables businesses to scale their marketing efforts according to demand and adapt swiftly to changing market dynamics.

In my role as a fractional CMO, I prioritise collaboration and transparency. By fostering open communication and aligning closely with internal teams, I ensure that strategies are implemented effectively and goals are met efficiently. My collaborative approach is not just about consulting; it’s about becoming an integral part of the client’s team, driving synergy and maximising impact. I believe in making my clients feel included and part of the process.

Tom Edwards, FCIM CMktr Fractional CMO

As your fractional CMO, I don’t just bring expertise to the table — I bring a dynamic partnership centred around achieving tangible, measurable results and unleashing the true power of your marketing endeavours. Together, we’ll navigate the complexities of your industry, craft innovative strategies, and drive impactful outcomes that propel your business forward.

If you’re ready to elevate your marketing strategy and achieve your business objectives, let’s connect and explore how I can support your success.

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Fractional CMO Frequently asked questions

What is a fractional CMO?

A Fractional Chief Marketing Officer (CMO) serves the same function as a traditional CMO but operates on a part-time or contract basis, offering businesses expertise and guidance without needing a full-time commitment. It’s akin to accessing CMO services on demand. Much like outsourcing other critical C-Suite roles like the CFO, many organisations understand the benefits of this flexible approach to leadership.

How many hours is a fractional CMO?

Usually, a fractional CMO dedicates around 10-15 hours per week, totalling approximately 60 hours per month. However, this can increase or decrease depending on the business’s requirements.

What is the difference between CMO and head of marketing?

Bringing on a fractional CMO can be a strategic move if you’re considering expanding your business. For many businesses, especially those not yet large enough to justify a full-time CMO, hiring a fractional CMO for around 10 hours per week makes more financial sense. This allows you to allocate the remaining budget to hire junior marketers to handle day-to-day marketing tasks effectively. Additionally, if your business is in transition, such as actively seeking a new full-time CMO, engaging outsourced CMO services can help maintain marketing operations smoothly during the interim period.

What is the difference between a marketing consultant and a fractional CMO?

Marketing consultants typically provide targeted advice and solutions for specific marketing challenges, offering recommendations to enhance your marketing strategies. In contrast, a fractional CMO serves as a long-term collaborator and integral member of your team. They offer continuous strategic direction and leadership, becoming deeply involved in your company’s marketing operations.

Is a fractional CMO worth it?

Engaging a fractional CMO involves bringing on board a part-time executive who delivers invaluable leadership, strategic insight, and guidance to organisations. Opting for a fractional CMO can be highly beneficial, serving as a cost-effective alternative to hiring a full-time Chief Marketing Officer (CMO). This approach allows businesses to access top-tier expertise without incurring the expenses and long-term commitments associated with a permanent hire.

Could your business benefit from improved marketing performance?

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