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Unlock Business Growth with a Fractional CMO

Strategic CMO Leadership for Growing Businesses

Scaling a business requires more than just execution. It demands strategic marketing leadership that guides your team towards growth. A Fractional CMO offers you high-level marketing expertise without the overhead of a full-time executive.

Whether you need a roadmap for the next phase of growth, an optimised marketing budget, or guidance for your in-house teams, a Fractional CMO is the key to unlocking your business’s potential.

We specialise in delivering flexible, part-time CMO services to businesses ready to accelerate their marketing efforts. With a focus on ROI and a deep understanding of digital channels, we empower you to make informed decisions that drive results, giving you a sense of control over your business’s growth.

What You Get with a Fractional CMO:

Strategic Vision: A clear, data-driven marketing roadmap tailored to your business goals.

Budget Optimisation: Expertise in ensuring your marketing spend delivers the highest return.

Team Leadership: Guidance for your marketing teams or agencies, aligning efforts with your business strategy.

Adaptability: Scale marketing efforts as your business grows, without committing to a full-time hire.

Performance Monitoring and KPIs: Regular tracking of key performance indicators (KPIs) to measure success and ensure your marketing strategy stays on course.

CMO as a Service for Smaller Businesses

If you’re a smaller business that is not yet ready for a full-time or part-time CMO, our CMO as a Service (CMOaaS) option provides an excellent alternative. This service is perfect for businesses that need marketing advice, a fresh perspective, or a strategic sounding board without a long-term commitment.

With CMOaaS, you get access to senior-level marketing guidance on an ad-hoc basis. Whether for specific projects, quarterly strategy sessions, or helping your team make critical decisions, our CMOaaS is here to support you.

Key Differences Between Fractional CMO and CMOaaS:

  • Fractional CMO: Ongoing, hands-on leadership focusing on executing long-term strategies.
  • CMOaaS: Advisory and strategic support on an as-needed basis, perfect for smaller businesses with specific marketing challenges or projects.
Leading SEO Consultancy

How Our Fractional
CMO Services Work

Our Fractional CMO services are designed for businesses that have a plan and budget in place but need senior-level marketing direction to bring everything together.

We embed ourselves into your business, offering the same strategic leadership as a full-time CMO but on a flexible, part-time basis.

Initial Assessment & Strategy Development
We start with a deep dive into your current marketing activities and business objectives. From there, we develop a tailored marketing strategy designed to hit key growth milestones.

Team Collaboration
Whether you have an internal marketing team or work with external agencies, we’ll take the lead in managing and coordinating all efforts to ensure your strategy is executed efficiently and effectively.

Ongoing Strategy Reviews
We meet regularly with you and your team for strategic reviews. This ensures your marketing is continuously optimised to respond to market changes, new opportunities, and emerging trends.

Results-Driven Optimisation
As we move forward, we don’t just implement strategies—we actively measure and adjust them to maximise your marketing ROI. The focus is always on growth, efficiency, and sustainable success.

Meet Our CMO, Tom

With over two decades of experience in marketing, Tom Edwards is a results-driven Fractional CMO who specialises in helping growing businesses develop and execute long-term marketing strategies.

Leveraging deep expertise in SEO, digital transformation, and multi-channel marketing, Tom provides hands-on leadership to align marketing efforts with business objectives, optimise budgets, and drive sustainable growth. His adaptable approach ensures business flexibility at every stage, offering strategic direction and performance-driven execution.

“Tom gave us the strategic leadership we needed it, driving growth and keeping our marketing on point without the full-time commitment.”

David MossCEO
Tom Edwards, BQC Founder and Fractional CMO

Why Choose BQC & Tom as Your Fractional CMO?

When you choose BQC as your Fractional CMO, you’re gaining more than two decades of marketing experience, hands-on leadership, and a proven track record of driving growth for businesses like yours.

Our commitment to understanding your business from the inside out sets us apart.

We don’t believe in cookie-cutter solutions. Instead, we take the time to understand your unique challenges and deliver a marketing strategy that works for you.

Experience You Can Trust: With over 20 years in digital marketing and SEO, Tom has helped countless businesses scale their marketing efforts and hit key growth targets.

Proven Results: Our hands-on approach has led to significant business growth, including a 65% increase in conversion rates for one of our clients while cutting marketing costs by 31%.

Tailored Solutions: We don’t do generic. Every strategy we create is customised to meet your business’s needs and industry challenges.

Data-Driven Strategy: Every decision is backed by data, ensuring your marketing budget is used efficiently and delivers measurable results.

As a Fractional CMO, Tom can bring, manage, and execute marketing strategies that are tailored to your business and goals.

Fractional CMO marketing direction

Aligning your team & making the most of their skills

Implementing a modern marketing tech stack

Growing your brand’s awareness

”Tom has an in-depth knowledge of e-commerce and search engine marketing including SEO at product level. He has commercial drive and successfully launched our on-line partnerships with major players including Amazon and eBay. He also has the ability to engage and understand user requirements at every stage of the customer conversion process and produce clear reporting to the board.

Marketing Lead

Fractional CMO FAQs

What is a fractional CMO?

A Fractional Chief Marketing Officer (CMO) serves the same function as a traditional CMO but operates on a part-time or contract basis, offering businesses expertise and guidance without needing a full-time commitment. It’s akin to accessing CMO services on demand. Much like outsourcing other critical C-Suite roles like the CFO, many organisations understand the benefits of this flexible approach to leadership.

Whats the difference between Fractional CMO and CMOaaS?

Fractional CMO: Provides ongoing, hands-on leadership focused on executing long-term marketing strategies, driving sustainable growth, and ensuring alignment with business goals.

CMOaaS: Offers flexible, advisory support on an as-needed basis, ideal for smaller businesses needing strategic guidance or solutions for specific marketing challenges or short-term projects.

What is the difference between CMO and head of marketing?

Bringing on a fractional CMO can be a strategic move if you’re considering expanding your business. For many businesses, especially those not yet large enough to justify a full-time CMO, hiring a fractional CMO for around 10 hours per week makes more financial sense. This allows you to allocate the remaining budget to hire junior marketers to handle day-to-day marketing tasks effectively. Additionally, if your business is in transition, such as actively seeking a new full-time CMO, engaging outsourced CMO services can help maintain marketing operations smoothly during the interim period.

What is the difference between a marketing consultant and a fractional CMO?

Marketing consultants typically provide targeted advice and solutions for specific marketing challenges, offering recommendations to enhance your marketing strategies. In contrast, a fractional CMO serves as a long-term collaborator and integral member of your team. They offer continuous strategic direction and leadership, becoming deeply involved in your company’s marketing operations.

How many hours is a fractional CMO?

Usually, a fractional CMO dedicates around 10-15 hours per week, totalling approximately 60 hours per month. However, this can increase or decrease depending on the business’s requirements.

Is a fractional CMO worth it?

Engaging a fractional CMO involves bringing on board a part-time executive who delivers invaluable leadership, strategic insight, and guidance to organisations. Opting for a fractional CMO can be highly beneficial, serving as a cost-effective alternative to hiring a full-time Chief Marketing Officer (CMO). This approach allows businesses to access top-tier expertise without incurring the expenses and long-term commitments associated with a permanent hire.

Ready to Accelerate Your Marketing Growth? Let’s Talk!

If you’re ready to take your marketing strategy to the next level, book a consultation today. Together, we’ll discuss your business goals and how our Fractional CMO or CMOaaS services can help you achieve them.

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