SEO SPECIALIST · 25 YEARS · UK & GLOBAL
Patients research carefully before they book, and Google holds health content to a higher standard than almost anything else. I’ve worked in-house in medtech, so I know how to build content that’s accurate, compliant and trusted, and that still ranks.
Why healthcare is different
Google treats health as a topic where bad information can do real harm, so it asks more of the sites it ranks. Add UK advertising and clinical rules, and generic SEO soon runs into trouble.
Google wants to see who wrote a page, who checked it and why they’re qualified. Named clinicians, clear credentials and cited sources aren’t extras in healthcare. They’re the baseline.
CQC registration, ASA and CAP rules on claims, MHRA rules on medicines and GMC guidance for doctors all shape what you can say. I write and review content with those rules in mind, so it ranks without creating risk.
The NHS, charities and large hospital groups dominate general health searches. The way through is the searches they don’t serve well: specific treatments, named consultants and local, ready-to-book searches.
The market
Private healthcare keeps growing, and many of those patients start with a search. More and more, the first thing they see is an AI summary rather than a list of websites.
AI tools lean on sources they can trust. Clinically reviewed, well-structured pages are how you become one of them.
What I do
Before Bit Quirky went full time, I was Head of Marketing at Ortho Consulting Group and Osteotec, an orthopaedic medtech group. So I know how clinical sign-off, regulation and long buying cycles work from the inside, not just from a brief.
The pages patients book from: one clear page per treatment and per consultant, built around how people actually search, including location and cost.
Accurate, plain-English content with sources cited and a clear review process, so your clinical team can approve it quickly.
Named authors and reviewers, credentials, CQC details and reviews, presented clearly on every page that needs them.
Google Business Profile, local pages and consistent listings, so you show up when someone nearby searches for a treatment.
Clear answers, medical schema and well-structured pages, so AI tools can find and cite your content safely.
Moving platform without losing rankings. SEON Vision moved from Squarespace to WordPress and grew straight afterwards.
Results
86%more organic commercial clicks
An eye clinic moving from Squarespace to WordPress. We rebuilt the procedure and consultant pages, added medical schema and protected rankings through the move. Figures compare March to June 2026 with the same period in 2025.
Head of Marketingfor a UK orthopaedic medtech group
Leading marketing inside a medtech business, working alongside surgeons, regulatory teams and sales. It’s where I learned how much care healthcare content needs, and how to get it approved without losing months.
Who I work with
A good fit is a healthcare business that wants more patients or customers to find it online, and is ready to put clinical expertise front and centre. If that sounds like you, let’s talk.
Ways to work together
A full health check of your site, covering technical issues, content and trust signals, with a prioritised list of fixes.
From £950
Explore Audits →14 days of focused work to find and fix what’s holding your site back, ideal before or after a migration.
£10,500 fixed
Explore the Sprint →Ongoing senior support, typically 2 to 4 days a month. We start with three months, then it’s rolling 30 days.
£750/day
Explore Consultancy →Not sure which fits? Book a call and I’ll tell you honestly.
FAQ
If yours isn’t here, just ask. I’m always happy to chat it through.
Technical fixes can show within weeks. New treatment and consultant pages usually take three to six months to build momentum, and longer in very competitive areas.
Yes. I write in plain English, cite sources and set up a simple review process, so your clinical team checks the facts rather than rewriting from scratch.
Yes. I’ve worked in-house in medtech, and I write with CQC, ASA and CAP, MHRA and GMC guidance in mind. Final sign-off stays with you and your clinical or compliance team.
AI summaries now answer many general health questions. They lean on trusted sources, so clear, reviewed and well-structured pages give you the best chance of being cited. Local, ready-to-book searches still lead to websites and Google Business Profiles.
Yes. Migrations are one of the riskiest moments for rankings. SEON Vision moved from Squarespace to WordPress with my help and grew straight afterwards.
If you want to know what’s wrong, start with an Audit. If you want it found and fixed quickly, the Sprint. If you need ongoing senior support, Consultancy. If you’re not sure, book a call and we’ll work it out together.
Tell me about your services, your patients and where your enquiries come from now. You’ll leave the call knowing where the quickest wins are, whether we work together or not.
Book a discovery callFree and no-obligation · Based in Cornwall, working with clients worldwide
