Clear direction. Confident decisions. Senior marketing expertise across an eight week kickstarter programme.
Fractional CMO Kickstarter
What is the Fractional CMO Kickstarter?
The Fractional CMO kickstarter gives you direct access to a senior strategist who’s led marketing across agencies, brands, startups and scale-ups for 20+ years.
It’s your chance to hit pause, zoom out, and build a smarter path forward — with someone who’s done it before.
”He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.
Tim LawtonChief Digital Officer
Think like a CMO. Build what’s next.
The Fractional CMO Kickstarter is an 8-week intensive designed to give founders, marketing leaders, and ambitious teams the clarity and direction they need to scale. For £6,750, we’ll challenge old thinking, sharpen your strategy, and build a focused growth plan ready for 2026 and beyond.
Build a Strategy That Actually Delivers
Most marketing plans fail because they’re disconnected from the bigger business goals. This 8-week programme changes that. You’ll leave with a clear strategy, a focused plan, and the confidence to move into 2026 knowing exactly where to aim.
My 4-Step Approach to Building Marketing That Works
Most businesses don’t fail because of bad marketing, they fail because marketing isn’t aligned with the bigger picture. My role as your Fractional CMO is to change that. I bring senior-level thinking and hands-on leadership to connect your strategy, team, and execution around what truly drives growth. The Bit Quirky Growth Framework is a simple but powerful four-step approach that turns marketing from a scattergun activity into a predictable growth engine.
1. Mindset – Align the Vision and Direction
We start by stepping back and getting everyone on the same page. What are we really trying to achieve? What does success look like for the business, not just the marketing? This stage is about clarity, ambition, and aligning leadership around a shared vision — because strategy without direction is just noise.
2. Foundations – Build the Base for Growth
Before we accelerate, we make sure the engine is ready. That means sharpening your positioning, tightening your messaging, defining your audience, and fixing any structural gaps across your marketing ecosystem. Without strong foundations, even the smartest strategy will stall.
3. Strategy – Focus on What Moves the Needle
Here’s where we turn insight into action. I build a clear, measurable marketing strategy that connects brand, demand, and revenue — and guide your team to execute with focus and consistency. Every decision is tied back to business goals, not vanity metrics.
4. Review & Refine – Adapt, Evolve, Grow
The best marketing is never static. We track progress, review results, and adapt quickly — doubling down on what works and cutting what doesn’t. This continuous improvement loop keeps momentum high and ensures marketing stays aligned with your evolving goals.
Trusted by Ambitious Brands and Founders.
I create real impact for ambitious businesses and founders who want to grow. Over the years, I’ve been fortunate to work with incredible clients and mentor brilliant marketers, business owners, and founders — helping them unlock clarity, build momentum, and turn marketing into a driver of growth.
This Isn’t for Everyone, and That’s the Point.
This isn’t a beginner’s shortcut or a quick fix. It’s for ambitious businesses and founders who already know they’re good — but are ready to be great. If you’re serious about growth, want sharper strategy, stronger execution, and marketing that truly drives the business forward, then this is built for you.
But let’s be real — it’s not for everyone. If you’re looking for hacks, hand-holding, or vanity metrics, we probably won’t be a fit. If you want clarity, accountability, and a marketing engine that actually delivers results, we will.
Founders & CEOs of Growing Businesses
You’re building something great, but you know it could go further. I help founders and CEOs step back from day-to-day marketing chaos and build a clear, scalable growth strategy that connects directly to the bigger business goals.
Marketing Directors & Heads of Marketing
You know your craft, but you want sharper strategy, deeper SEO expertise, or a trusted sounding board to help you hit bigger goals. I work alongside marketing leaders to bring clarity, challenge thinking, and accelerate growth with focus and confidence.
Agencies & Service Businesses
You’re great at delivering for clients, but now it’s time to grow your own brand. I work with agencies and service businesses to refine their positioning, attract the right clients, and build a marketing engine that generates demand and revenue.
Startups Ready to Scale
You’ve found product–market fit and gained early traction, but now you need the strategy, structure, and visibility to grow. I help startups turn that early momentum into long-term, scalable growth with clear marketing direction and senior-level leadership.
You’re a good fit if:
- You’re ready to align your marketing with the bigger business picture and drive meaningful growth.
- You value clear strategy, honest conversations, and accountability over quick wins and buzzwords.
- You want senior-level marketing leadership without the cost or complexity of hiring in-house.
- You’re open to challenging the way things have always been done and building something better.
You’re probably not a good fit if:
- You’re looking for shortcuts, hacks, or “set and forget” solutions.
- You’re not prepared to invest time and energy into building a marketing function that lasts.
- You want someone to just “manage” marketing rather than lead and shape it.
- You’re chasing likes and impressions over pipeline and revenue.
Meet Tom, Your Fractional CMO
I’m Tom. I’ve spent over 20 years in marketing, leading teams, building strategies, and helping brands grow through everything from the rise of Google to the era of AI. But none of that is what matters most.
In 2023, a life-threatening health crisis involving bacterial meningitis, a stroke, sepsis, and a blood clot on the brain changed everything. Surviving something with only a five percent chance of making it out alive forced me to rethink how I live, how I work, and why I do what I do.
Now, I focus on partnering with founders and teams I care about, helping them cut through the noise, align strategy with purpose, and turn marketing into a predictable growth engine.
This is why I built Bit Quirky Consulting. It’s where I bring everything I’ve learned as a Fractional CMO and SEO strategist to help ambitious businesses grow smarter, faster, and with more clarity. This is meaningful work, and it’s the difference I aim to make with every client I work with.
Ready to cut the noise and focus?
…let’s have a chat and see if it’s a good fit.
Only 2 slots remaining for a November start