FRACTIONAL CMO · FROM £750/DAY · 2–4 DAYS A MONTH
Senior marketing leadership, without the full-time hire.
I become your part-time Chief Marketing Officer, setting the strategy, leading your team or agency, and making sure marketing drives revenue. And because I’m an SEO specialist too, search is built in from day one.
What is a Fractional CMO?
Senior leadership, without the full-time commitment.
A Fractional CMO, sometimes called an FCMO, is a part-time Chief Marketing Officer. You get the strategy, leadership and accountability of a senior marketer, for a few days a month.
A marketing agency
Lots of hands, but you’re rarely speaking to the senior strategist you were sold, and they don’t sit inside your business.
- Delivers campaigns
- Account managers in between
- Rarely owns the overall strategy
The middle ground
A Fractional CMO
Senior leadership, part time. I sit inside your business, set the direction and make sure it happens.
- Owns strategy and priorities
- Leads your team or agency
- Two to four days a month, from £750 a day
A full-time CMO
The right move eventually, but a big commitment in salary, recruitment time and risk before you’re ready.
- Fully embedded
- Months to recruit
- A full senior salary and on-costs
What I do
Part of your weekly rhythm, not a quarterly visitor.
I work inside your business, alongside your team. Here’s what that looks like day to day.
Set the priorities
A clear marketing plan tied to your commercial goals, reviewed and adjusted as you grow.
Lead your team or agency
Direction, feedback and accountability for the people doing the work, in-house or outsourced.
Sharpen your positioning
Messaging that makes it obvious why customers should choose you, used consistently everywhere.
Track what matters
Pipeline, leads and revenue, not likes and impressions, with reporting the whole board understands.
Align with the business
Marketing working hand in hand with sales, product and leadership, not off on its own.
Build search in from day one
As an SEO specialist, I make sure search and AI visibility are part of the plan, not an afterthought.
Your first 90 days
Clarity first, then momentum.
Every engagement starts with three months, so there’s time to understand your business properly and see real progress.
- Days 1–30
Diagnose and orient
I review your current marketing, get to know your commercial goals and your competitors, and find the gaps and the quick wins.
- Days 31–60
Build and align
A clear marketing plan covering positioning, channels, messaging and priorities, agreed with sales, product and leadership.
- Days 61–90
Execute and optimise
We put the plan into action, track the results, double down on what works, and cut what doesn’t.
Why me
A marketing leader who knows SEO inside out.
Most marketing leaders don’t really understand SEO. Most SEO specialists don’t understand business strategy. I’ve spent more than twenty years doing both, leading marketing teams in healthcare, agencies and my own business.
- Head of MarketingOrtho Consulting Group and Osteotec
- Digital Marketing DirectorThe Goat Agency and Solve Web Media
- FCIMFellow of the Chartered Institute of Marketing
- Since 2002in digital marketing and SEO
“I had the pleasure of working with Bit Quirky early in my career, and it was a game-changer for me. Tom was not only brilliant in refining our digital marketing strategies but also took the time to educate me on the essential digital tech stack.”
Is it right for you?
This isn’t for everyone, and that’s the point.
It works best for ambitious businesses that already know they’re good, and are ready to be great.
A great fit if…
- You want marketing aligned with the bigger business picture
- You value clear strategy, honest conversations and accountability
- You want senior leadership without the cost of a full-time hire
- You’re open to challenging how things have always been done
Probably not right if…
- You’re looking for shortcuts, hacks or “set and forget”
- You can’t give marketing the time and energy it needs
- You want someone to just manage marketing, not lead it
- You care more about likes and impressions than pipeline and revenue
Investment
Senior leadership, at a fraction of the cost.
Fractional CMO
£750a day
Most clients work with me two to four days a month, so typically £1,500 to £3,000 a month, a fraction of a full-time CMO’s salary.
Book a discovery callI keep my client list small, so everyone gets proper attention.
How the terms work
No long-term contract. We start with three months, so there’s time to see real progress.
Then it’s rolling monthly. After that, you can stop with 30 days’ notice.
Flex as you need. Scale your days up for a launch or a big push, or down when things are steady.
Included every month
- A clear marketing plan, reviewed and updated as you grow
- Leadership for your team or agency
- Regular calls, plus email and messages whenever you need me
- Reporting on pipeline, leads and revenue
Need specialist SEO rather than wider marketing leadership? See SEO Consultancy.
FAQ
Questions people often ask.
If yours isn’t here, just ask. I’m always happy to chat it through.
What’s the difference between a Fractional CMO and a consultant?
A consultant usually advises and moves on. As your Fractional CMO, I stay involved: I set the strategy, lead the people delivering it, and stay accountable for the results.
How much of my time will you need, and how much time do I get?
Typically two to four days a month, spread across the month so I’m part of your weekly rhythm. From you, a regular check-in with leadership and access to the people and data I need.
Should I hire a Fractional CMO or a full-time head of marketing?
If you’re not yet ready for a full-time senior hire, a Fractional CMO gives you the leadership now, and frees up budget for the people who do the day-to-day work. It can also bridge the gap while you recruit a permanent CMO.
Do you work with startups or established businesses?
Both. What matters more than size is ambition, and a willingness to invest time in building marketing that lasts.
Will you work with our existing team or agency?
Yes. I don’t replace them. I give them clear direction and priorities, and make sure everything they do pulls the same way.
How do we get started?
Book a free discovery call. If there’s a fit, we’ll follow up with a 45-minute strategy session to dig into your goals and challenges, then agree the first three months.
Let’s talk about where you want to be.
Tell me a bit about your business and your marketing. I’ll give you an honest view of whether a Fractional CMO is the right fit, and what the first three months could look like.
Book a discovery callFree and no-obligation · Based in Cornwall, working with clients worldwide