If your digital activity feels scattered — social here, some SEO there, maybe some ads — but it’s not adding up to real growth, you don’t have a channel problem. You have a strategy problem.
I work with SMEs and growing businesses to build a clear digital strategy: where to focus, what to prioritise, and how to make your channels work together so your digital presence delivers results.
Digital strategy is the plan that sits above your individual channels. It answers the questions your tactics can’t: which channels should you prioritise? What should your website be doing? How does SEO connect to your social presence? What does a realistic 12-month growth plan look like for a business your size?
A digital strategy consultant helps you stop making isolated decisions about individual channels and start building a joined-up approach where everything works together — and where you can measure what’s actually contributing to growth.
I work with SMEs across the UK and globally, typically as an independent consultant: no agency layer, no handoffs. Just direct, experienced strategic input into how your business should be showing up online.
You’re posting, maybe running some ads, perhaps doing a bit of SEO — but you’re not sure what’s actually working, and growth feels slower than it should. A clear strategy identifies what to keep, what to cut, and what to double down on.
New website, new marketing budget, new hire — a critical moment to make sure you’re building on solid strategic foundations, not just adding more activity to a plan that isn’t working.
What worked when you were smaller isn’t scaling. You need to step back, look at the full picture, and build a digital strategy that matches where the business is going — not where it’s been.
Every engagement is tailored to your business.
There’s no off-the-shelf package here. But most digital strategy projects with BQC include some combination of the following:
An honest assessment of your current channels, content, website, and performance data. What’s working, what isn’t, and why.
Clarity on who you’re actually trying to reach, where they are online, and how your current positioning compares to competitors.
A prioritised recommendation of which digital channels deserve your time and budget, and how they should work together.
What you should be creating, who it’s for, and how it connects to your search visibility and wider digital goals.
A practical, prioritised plan of what to do first, what to delegate, and what to deprioritise. No 40-page slide deck that sits in a drawer — a working document you can actually execute.
I can work alongside your team to help put the strategy into practice, or stay on in a retained capacity as things evolve.
We start with a focused conversation about your business: where you are now, where you want to be, what’s been tried before, and what’s at stake. This shapes everything that follows.
I dig into your current digital footprint — website performance, channel data, content, search visibility, and competitive landscape. This is where the real picture emerges, not the one you think you have.
You get a clear, fully researched and prioritised digital marketing strategy: which channels to focus on, what to change, what to create, and a realistic roadmap to implement over the next 90 days and beyond.
Some clients want the digital strategy and run with it themselves. Others want ongoing support to implement it correctly in the following weeks. Either works — I adapt to what your business actually needs.
“Tom has been a fantastic SEO partner. His advice is clear, actionable, and always aligned with our goals. We’ve seen measurable improvements in rankings and traffic since bringing him on retainer.”
★★★★★
Digital strategy isn’t just about having a plan — it’s about having the right one. Here’s what that’s meant for clients I’ve worked with.
Most of my clients come through referrals or word of mouth, not because I hide from new ones, but because the work tends to speak for itself.
”I’ve worked with Tom and Bit Quirky across several projects and he’s one of the sharpest marketing minds I’ve come across. Knows SEO inside out, understands how to drive real results, and doesn’t waste time with jargon or fluff. He’s strategic, commercially minded, and not afraid to get stuck into the detail when it matters. Also just a good bloke to work with. Highly recommended.
Chief Digital OfficerDry Drinker Ltd
Digital strategy projects are scoped to fit the business — a focused strategy sprint for a small SME looks different from a full strategic overhaul for a 50-person company.
Projects typically start from £1,500 for a focused engagement.
Retained monthly consultancy is also available for businesses who want ongoing strategic input.
If you’re not sure what level of support you need, the best starting point is a short discovery call. No pitch, no obligation — just a direct conversation about where you are and what would actually help.
It depends on the scope, but typically: an audit of your current digital activity, audience and competitive analysis, a channel and content strategy, and a prioritised action roadmap. I tailor every engagement to the business — there’s no one-size-fits-all package.
SEO is one part of a wider digital strategy. If you already know SEO is your priority, an SEO consultancy engagement is probably the right fit. If you’re not sure where to focus — or your digital activity feels disjointed across multiple channels — a digital strategy engagement helps you answer that question first.
Often, yes — but not always at the same time. Many clients start with a digital strategy engagement to get clarity on priorities, then move into SEO consultancy once we’ve confirmed search is the right channel to invest in. Others already have clear direction and go straight into SEO work.
A focused strategy sprint typically takes 2–4 weeks from kickoff to delivery. Larger engagements with more complexity take longer. Timeline is always agreed upfront, before any work begins.
Both options are available. Some clients take the strategy and implement it with their internal team — I’m happy to support that with a handover session. Others want ongoing retained support to put it into practice. We can discuss what makes sense for you on the discovery call.
Yes. A significant part of what I do is working alongside in-house marketing teams or existing agency relationships — providing strategic oversight, a second opinion, or filling gaps that aren’t being addressed elsewhere.
Projects start from £1,500 for a focused engagement. Retained monthly support is also available. I don’t publish a full price list because scope varies significantly — a short discovery call is the best way to get a realistic figure for what you actually need.
Let’s talk about where you are now, where you want to be, and what a clear digital strategy could do for your business. 20 minutes. No pitch. Just a marketing chat.