Client
SEON Vision
How a UK Healthcare Provider Grew Clicks 86% After a Platform Migration
Industry
Healthcare
Ophthalmology
Services
SEO Migration
SEO Strategy
Results
86% increase in organic commercial keyword clicks
The Challenge
SEON Vision needed to move off Squarespace onto WordPress — a platform better suited to the scale and technical control a growing healthcare provider needs — without losing the search visibility they’d already built, and with a specific goal of strengthening local visibility for their procedures and consultants.
What I Did
I delivered the migration from Squarespace to WordPress with a strong focus throughout on procedure and consultant pages built for local search, and implemented medical schema markup to give Google and AI systems clearer, structured signals about their services and clinical team.
The Results
Comparing March–June 2026 against the same period the previous year:
86
increase in organic commercial clicks
78
increase in organic impressions
1
Average page position moved from page 5 to page 1
Platform migrations are one of the riskiest moments in any website’s life — it’s far more common to see rankings drop after a move like this than improve, since search engines have to re-crawl and re-evaluate an entirely new technical structure from scratch.
Growing clicks and impressions through that transition, rather than just protecting what already existed, meant the migration itself became a growth opportunity rather than a risk to be managed defensively.
For a healthcare provider, moving from page 5 to page 1 for procedure and consultant searches translates directly into something concrete: more of the right patients finding the right specialist, at the exact point they’re actively looking for one.