Client
VikingTV
How a Global Cruise Brand Went From Page 4 to Page 1
Industry
Travel &
Cruise
Services
Ongoing, multi-year
SEO partnership
Results
922% increase in keywords ranking in the top 100
The Challenge
Viking.TV (award-winning enrichment channel that provides livestreams and on-demand programming, all of which is free to watch) wanted an expert opinion on how its website could work harder for them in search. An advanced SEO audit uncovered critical technical issues — duplication, schema errors, page speed problems, and a severely toxic backlink profile.
What I Did
I fixed the majority of the technical issues within a couple of days of the audit, then moved into ongoing content, technical and authority work to build sustained, multi-year ranking growth.
The Results
Average keyword position moved from page 4 to page 1
722% increase in organic search impressions within 3 months
922% increase in keywords ranking in the top 100
96% decrease in total website errors (down from 11,000+)
67% increase in UK keyword rankings, 89% increase worldwide, across Q1 and Q2
For a brand built on trust and premium positioning, moving from page 4 to page 1 isn’t just a ranking win — it’s the difference between being genuinely discoverable to the audience actively researching a cruise and being invisible to them at the exact moment they’re deciding.
The backlink cleanup mattered just as much as the visibility gains: a toxic link profile left unaddressed would have continued suppressing rankings indefinitely, no matter how much good content sat on top of it.
This wasn’t a one-off fix, it’s an ongoing, multi-year partnership, and the sustained growth across both UK and worldwide rankings reflects that consistency rather than a single lucky quarter.