Client
Dry Drinker, the UK’s No.1 independent no & low alcohol specialist
How a Drinks Retailer Fixed Thousands of Technical Issues in 6 Months
Industry
FMCG
No & Low Alcohol
Services
Retail &
eCommerce
Results
133% increase in website clicks
The Challenge
Dry Drinker’s Shopify store had grown fast — layering on customisations, apps and addons over time, but that growth had come at a cost. Site health and user experience had degraded significantly, while a fast-moving no/low alcohol market kept adding new products, competitors and customers on a near-weekly basis.
What I Did
I ran a comprehensive technical audit that uncovered thousands of system-generated issues accumulated across the site’s history, working through them systematically to take the site health score into the high 90s, then optimised key landing pages to convert that technical foundation into real search visibility.
The Results
133% increase in website clicks
138% increase in website impressions
52% increase in top (#1) keyword rankings in the UK
98% increase in worldwide keyword rankings
The technical work here wasn’t glamorous; thousands of small, system-generated issues rarely are — but it’s exactly this kind of unglamorous groundwork that determines whether a growing ecommerce site can actually convert its traffic potential into real visibility.
A site health score in the high 90s isn’t a vanity metric; it’s the foundation every subsequent piece of content and every optimised landing page gets to build on, rather than fight against.
In a category adding new competitors on a near-weekly basis, having that foundation solid meant the difference between chasing rankings reactively and being positioned to win them consistently.